The Coup Agency

We love to talk.
// London +44 203 291 2259 // Cardiff +44 292 103 2259 // hello@thecoupagency.com

Client Campaign Reporting


Welcome to Coup.
We are a full service
digital agency.
But what does that mean?


It means we build user centered websites and web applications. We manage email and social media campaigns, and we create digital strategies for your kind of business.


We love digital, we love great design and we love results.

But enough about us.

Tell us about your project


work

Example work for Kaspersky lab

Kaspersky lab

Microsite design and build
Internet Security giants, Kaspersky Lab asked us to design and build a microsite to support their pan-European launch of 'Stop Cybercrime' home and business software... In eight languages!

Example work for moneysupermarket.com

moneysupermarket.com

eCRM campaign
Price comparison giants moneysupermarket.com asked Coup to get under the skin of their customers and tailor some email communications that would bring them back to the site time and time again.

Example work for Canadian Rockies Academy

Canadian Rockies Academy

Email campaign
Together with their parent company, Canadian Rockies Academy facilitate the travel and training of over 5,000 winter sports enthusiasts a year. Naturally then, we were thrilled when they asked Coup to help with their first foray into the world of eCRM...

Example work for Burlesque Hair Company

Burlesque Hair Company

Website design and build
Burlesque Hair Company are a young and funky bunch who are growing fast and going places. Their site had to tell the world just that... and more.

Example work for Blacks Leisure

Blacks Leisure

Website design
Outdoor clothing retailers, Blacks came to Coup and asked us to design an ecommerce site specifically for surf wear. With brands like Mambo, No Fear and Quicksilver on their roster, how could we refuse?

Example work for Paul Williams Events

Paul Williams Events

Website design and build
Paul Williams Events - one of the UKs best loved events management groups - came to Coup asking for a website that portrayed the personality and professionalism of it's team and the events they hold.


news

  • Price comparison site win
  • 30/04/09 by Robin
  • We mentioned a while back that we had won a big price comparison site piece of work, but we could say who they were. Well now we can, and they don’t come much bigger… it’s moneysupermarket.com

  • Hair today
  • 27/04/09 by Paul
  • Burlesque website launches today!

  • Events Management win for Coup
  • 20/02/09 by Paul
  • We were delighted to win the site design and build for Paul Williams Events, a bespoke corporate events management firm with a penchant for the spectacular.

Read all

what

At The Coup Agency we think that carefully planned and well executed digital communications improve business performance. Whether that means developing web applications to refine business processes, making your website work harder to increase profitability or devising email and social media campaigns to improve brand awareness, we can make your business better.

Here’s how…


Understanding & Ideas

  • customer and employee insights
  • measure & assess existing engagement
  • business strategy
  • employee/ customer interaction models
  • marketing strategy
  • creative & advertising concepts
  • social media concepts

Planning & Design

  • media selection
  • user experience design
  • information architecture
  • brand identities
  • creative design
  • tone of voice & copy writing
  • project & programme management

Delivering Change

  • website design & build
  • web 2.0 - blogs, wikis, forums, tweets
  • social media integration/ optimisation
  • CMS integration
  • ruby on rails & php
  • advertising
  • media publishing
  • creative installations for events

elsewhere

  • Plug into the Smart Grid
  • 30/04/09 by Paul
  • Talk about keeping it real… after virtual reality, reality TV, actual reality now we have augmented reality, and this very clever site is a great showcase for a fast developing technology.

Read all

who

We're the founders of Coup. We formed the agency in 2008.

We are digital veterans and have collectively amassed 40 years of working with - and for - big brands like:

  • UBS
  • Orange
  • Kia
  • LloydsTSB
  • RBS
  • V&A
  • Toni & Guy

We are skilled in the arts of:

  • Advertising, marketing and communications strategy and delivery
  • Interactive design and development
  • Publishing design and development
  • Employee and customer engagement programmes and…
  • Inciting conversations that change behaviour

And we think we can help you.

Paul Shepherd

Paul Shepherd

A veteran of corporate and customer communications with two of the UKs biggest financial services firms, Paul specialises in stakeholder engagement.

He’s a creative by nature and had been a freelance designer and copy writer since leaving the big hitting corporate world of finance where he held a number of comms management roles.

In between trips to see our American clients, Paul oversees our creative output and new business development.

Robin Matthews

Robin Matthews

Uses the word engagement a lot and gets through a lot of flip chart paper. Despite this he still seems to deliver real things that are useful. Robin’s been the COO at a top UK digital agency, strategy executive at a leading building society and a management consultant at a top 5 global consultancy.

This background helps him bridge the gap between the optimal and the real. He’s passionate about simple things that impact employee and customer engagement and has substantial experience in leading people, process and technology change.

Craig Peden

Craig Peden

Keeps our feet on the ground whilst letting us feel like we’re at 20,000 feet. He’s got years of experience running CRM, digital strategy, technology programmes, gained from some big global management consultancy firms.

Unlike many management consultants though, Craig delivers his plans and not just the presentation (although he likes these too). Craig can “colour in” Gantt charts AND deliver projects to time, budget and specification.

Oh yes, he was also a helicopter navigator in the Royal Navy, so is really useful when we go to pitches.


where

The Coup Agency has studio space in London and Cardiff and a shiny virtual office anywhere you need us.

Our philosophy is to be where our clients need us with the right people. So, whilst we often work together, it is not unusual for our team to be geographically dispersed. Our staff, colleagues and partners are based throughout the UK, US and Asia.

We undertake projects throughout the UK, Europe and the US.

Map of York Street, London

London

The Coup Agency
26 York Street
London W1U 6PZ
UK
t: +44 203 291 2259
hello_london@thecoupagency.com

Map of Cathedral Road, Cardiff

Cardiff

The Coup Agency
28 Cathedral Road
Cardiff CF11 9LJ
UK
t: +44 292 103 2259
hello_cardiff@thecoupagency.com




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